CPA – Cost Per Action or Cost Per Acquisition (每次獲得行動成本)
CPI – Cost Per Install (每次安裝成本)
CPL – Cost Per Lead (每位客戶或會員成本)
CPM – Cost Per Thousands Impression (每萬次曝光成本)
CPS – Cost Per Sale (每筆訂單成本)
PFP – Pay For Performance (依照效益計費)
PPC – Pay Per Click (依照點擊計費)
PPS – Pay Per Sale (依照銷售計費，通常也就是所謂的拆帳、分潤)
ROI – Return On Investment (投資報酬率)
